Children and parents "straight from the heart"
The
mail order firm WOODLAND was founded in 1992. Within a few short years the
organisations founder Gabriele vom Hofe had made the firm the
unchallenged leader and trendsetter in the German market for high quality
children's adventure furniture. The resulting
customer orientation led to an
intelligent range of products. These products are
adaptable to the child's needs and do
not only have in mind to suit the maximum
customer use, but also to
move young families deeply with regard to WOODLANDs child friendly shaping,
clever multifunctionality and individual design.
In this respect, various early experiences our organisations founder
Gabriele vom Hofe has made as a mother of two children inure to the benefit
of our customers.
Gabriele vom Hofe explains: "The adventure beds which have been on the market at that point of time did not meet my ideas and expectations of a good combination of price-performance relationship, environmentally friendly production, flexibility, design and safety. Therefore there was nothing else I could do except produce my own ideal adventure bed for our children with the help of an experienced carpentry crew.” This is how a successful business idea was born…
Safety
first
The theme of accident prevention is especially close to the heart of managing director Gabriele vom Hofe: “We believe that the theme of 'Accident prevention with regard to children’s beds’ is often neglected, or even worse young parents are left in the dark by a huge part of the conventional furniture sector. In my opinion there are quite insufficient European testing procedures e.g. those for the approved safety standard sign, which can give parents a false sense of security. This thought should be especially applied to areas such as safety railings on bunk beds, where the ruling appears at a ridiculous 17 centimetres!”
New “Ideas” in wood – suitable for children
Meanwhile the WOODLAND brand is not just a symbol for quality but insiders also know that it is synonymous for being both environmentally and child friendly and is therefore nowadays especially gaining popularity within young families. Through a wide range of products especially in area of adventure beds, WOODLAND the market leader has created an unchangeable brand image and business profile within its market niche.
Environmental protection beginning with the purchase of raw materials
The wood used in the production of WOODLAND furniture has been purchased from sustainable forests this means the ecological balance of the forests is protected. Likewise the forest is just a short distance away from the sawmill which protects our environment as well. Our 1st class wood is selected to be as low in knot content as possible. It does not come from remote forests and does not have to be transported an unnecessarily long distance by polluting vehicles but is nearby where our own strong regulations are enforced, protecting the environment. Therefore the kind of wood we use represents a significant contribution to the environment through its purchase..
Environmental protection in the production process
Because every WOODLAND product is untreated, it leaves the production process environmentally friendly and all of our wood components free of harmful substances. The wood surfaces that are veneered or treated through other processes such as lamination, lacquering or using products that release similarly health damaging emissions, are forbidden and not used at WOODLAND. (If our customers want we will treat the surfaces of the wood with environmentally friendly wax or glazing.) The glued-wood joints, which for example are necessary in shelves and cupboards, are only done using non-poisonous water soluble white glue. Environmentally friendly manufacturing methods are not just 'healthier' for the end user, but also results in an environmentally friendly working climate for our workers too. Through the resulting piece of mind, the workers can achieve an excellent standard of product.
WOODLAND does not win the quality competition via mass production and high tech machinery production lines. In contrast: in many parts of the productions phase, the professional quality-level can only be achieved through modern CNC-Techniques, hard work and hand crafted skill, especially with regard to the finish. This clearly has an effect on the workmanship and the durability of the product. Furthermore it is worth mentioning again that WOODLAND uses only first class solid wood which is as low in knot content as possible.
Social engagement
Since 2005 WOODLAND supports the humanitarian organisation children first e.V. This organisation aims to help suffering children in various conflict zones all over the world since 2002. Under the leadership of Sylvia Eibl children first, wholeheartedly, places a special focus on humanitarian relief operations, such as food distribution, medical care and improvement of the living conditions of children and their families in need worldwide.
Apprenticeship at WOODLAND
Since 2003 WOODLAND is a certified apprenticing company according to the IHK Nordrheinwestfalen. At the moment we are training a management assistant in office communication.
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